Yuav ua li cas sib sib zog nqus ntawm Willin cov khaub ncaws sib txuas ua ke?
Yuav ua li cas sib sib zog nqus ntawm Willin cov khaub ncaws sib txuas ua ke?
Khaub ncaws, vaj tse nyob, tsev nyob, thiab tsheb thauj mus los, tau raws li cov neeg yuav tau txais kev lag luam zoo, tau yug tau ntau tus qauv kev lag luam. Kev noj khaub ncaws ua piv txwv li, hauv ntiaj teb niaj hnub no, khaub ncaws tsis yog txhais tau tias hnav, tab sis kuj yog cov cab kuj rau cov neeg los qhia lawv tus kheej thiab txuas nrog kev zam. Tag nrho kev lag luam tau dhau los ua tiav kev hloov pauv.
Nyob rau hauv cov ntsiab lus no, shin tawm los ua ib lub hom zam uas tau muab cheb lub ntiaj teb. Raws li cov ntaub ntawv kawg tau tso tawm los ntawm semrush, raws li Lub Ib Hlis 2025, Shein (Shein. Qab qhov no yog qhov tshwm sim ntawm Shein cov qoob loo sib sib zog nqus ntawm cov khoom siv cov khoom siv txuas thiab txuas ntxiv thev naus laus zis.
Qhov tseeb, muaj kev hloov loj loj hauv kev lag luam zais hauv ntau cov ntsiab lus uas peb tsis tau pom. Cov neeg siv khoom siv tau pom tias cov xim ris tau ntau dua li ua ntej, tsis yog nrog gradient phiv xws li tawg thiab khi zas.
Qhov tseeb, cov ris ntauv txhav no tsis muaj ris ntev ntev dua hauv kev txiav txim zoo.
Keeb kwm ntawm ris tsho tuaj yeem raug taug qab 100 xyoo, thiab cov txheej txheem xim ntawm Is Nrias teb tau sib xyaw dawb tau ntev tau ntev heev hauv tib neeg lub siab. Cov neeg siv khoom zoo tib yam uas tsis paub txog cov ntawv nyeem thiab cov khaub ncaws hnav yuav pom tias nws muaj kev sib tw ntawm cov ris tsho loj heev. Tsis tsuas yog nws yuav tsum tau ua ib txoj kev nyuaj los ntawm dyying, weaving, xov los ntxuav, tab sis tag nrho cov txheej txheem kuj tseem muaj dej khib nyiab.
Tshwj xeeb tshaj yog nyob rau hauv cov txheej txheem ntxuav, ib nkawm ris ntev yuav tsum muaj ntau pua ntawm liv dej. Yog tsis muaj tus txheej txheem no, cov txheej txheem xim classic thiab rov qab xav txog cov ris tsho txhav tsis tuaj yeem ua tiav.
Qhov teeb meem ntawm kev siv hluav taws xob siab thiab tus nqi siab yog cov ua haujlwm tsis txaus ntseeg hauv cov textile thiab cov khaub ncaws kev lag luam. Cov tswv lag luam hom yuav tsum tau kho kho kom sai sai raws li kev hloov pauv ntawm kev ua lag luam xav tau, ua rau lawv nkag siab ntau ntxiv rau kev siv zog thiab cov nqi hauv cov txheej txheem ntau lawm.
Digital Txias Hloov Luam Ntawv Technology tawm hauv cov ntsiab lus no. Cias muab, cov thev naus laus zis ncaj qha "cov xim thiab cov duab ris tsho rau hauv cov ntaub, yam tsis muaj kev xav tau los ntawm ntau cov txheej txheem sib txawv zoo li kev ua yeeb yam qub.
Lub txheej txheem ntawm cov ris ntauv txhav tau ua ntau lub zog-txuag thiab ib puag ncig phooj ywg, thiab cov xim tau ua ntau haiv neeg.
Piv txwv li, ntau tus tub ntxhais hluas yuav tsis paub tias qee cov khaub ncaws nrov uas lawv nrhiav haujlwm yog qhov ua tau zoo dua qub. Nyob rau hauv xyoo tsis ntev los no, qhov nrov "fleece" nyob rau lub caij ntuj no tau ntau siv cov khoom siv rov ua dua tshiab polyester (polyester fiber).
Ib qho kev hloov pauv khoom ntsuab ntxiv hauv cov ntawv nyeem thiab cov khaub ncaws hnav yeej tau pib.
Thev naus laus zis thev naus laus zis tau coj los txog kev hloov pauv hauv cov khaub ncaws
Rau kev zam cov lag luam, cov kev hloov pauv tau los ntawm digital txias hloov tshuab luam ntawv thev naus laus zis tuaj yeem txiav txim siab cuam tshuam.
Nrog cov thev naus laus zis no, kev tsim cov khaub ncaws raw cov ntaub ntawv tsis tas yuav tsum muaj cov txheej txheem nyuaj xws li ntxuav thiab zas hauv cov txheej txheem ib txwm muaj. Los ntawm lub computer duab los luam tawm cov number case rau ntawm cov xov paj los yog cov qauv xav tau tsim nyog, ua kom luv dua cov kev ua tau zoo thiab kev txhim kho ntau dua.
Lub caij no, digital txias hloov luam ntawv minimizes kev noj ntawm cov khoom siv dej mus rau qhov loj tshaj plaws tau. Raws li cov ntawv pov thawj ntawm cov koom haum muaj tswv yim thoob ntiaj teb, piv rau cov txheej txheem denim cov qauv, qhov no txias hloov denim tshuab tuaj yeem txuag tau li 70.5% kev noj haus.
Tam sim no, Shein, uas tau ua haujlwm nyob rau hauv kev lag luam zam rau ntau xyoo, yog txuas ntxiv txuas rau cov digital txias hloov tshuab luam ntawv thev naus laus zis. Ua ntej no, Shein's digital on-kev thov hloov cov qauv kev lag luam tau qhuas los ntawm kev lag luam thiab cov kev lag luam zam tau txais kev lag luam thiab kev zam tau xav thaum txo cov khib nyiab los ntawm qhov chaw pov tseg. Nrog nws txoj kev nkag siab txog kev lag luam zam, nws tau ua thawj zaug kom paub qhov mob no hauv cov ntawv nyeem thiab cov khoom zoo thiab tau cog lus kom nrhiav cov kev daws teeb meem.
Cov tshiab thiab cov yam ntxwv ntawm cov digital hloov tshuab luam ntawv thev naus laus zis tau yooj yim dua cov qauv "kev txiav txim me me sai sai teb. Hauv hom no, qhov kev txiav txim yam tsawg kawg nkaus rau txhua qhov kev txiav txim thawj zaug feem ntau 100-200 daim. Yog tias tus qauv muag yog qhov zoo, qhov kev txiav txim yuav rov qab tau sai sai, tab sis yog tias kev muag khoom tsis tau raws li kev cia siab, ntau lawm yuav raug tshem tawm.
Tom qab qhov kev sim ua tiav no, shein kev tshawb nrhiav thiab nqis peev hauv luam luam thiab tawg tshuab siv rau lwm kauj ruam tom ntej. Lub Ob Hlis 20th, shuan thiab chuanhua ua ke tsim tsa cov "Shein & Chuanhua tshuaj lom neeg cov txheej txheem, thev naus laus zis, thiab cov hau kev.
Qhov chaw ntawm cov chav sib koom ua ke yog qhov tseeb, uas yog tsim kev txhawb nqa lub ntiaj teb, khaws cov txuj ci tseem ceeb rau kev txhim kho ntawm cov ntawv luam tawm thiab tawg kev lag luam. Nws tuaj yeem yog foresen uas tsim kev koom tes nrog kev sib koom tes sib txuas thiab kev tsim cov khaub ncaws, tab sis kuj tau nce qib thiab hloov kho cov kev coj mus digities thiab cov tshuaj ntsuab.
Nws tau to taub tias cov chaw kawm sib txuas lus txuas ntxiv mus tshawb txog kev digitection, zoo li kev tshawb fawb thiab npaj cov khoom lag luam tshiab thiab npaj coj cov khoom lag luam.
Hauv kev hloov pauv sai sai, zam hom yog nquag siv zog, thiab siv hluav taws xob ntxiv, uas yog ib tus qauv loj hlob rau txhua tog.
Cov khaub ncaws muab cov saw hlau tseem hides cov kev txuag hluav taws xob ntau ntxiv thiab kev them nqi txo
Nyob rau hauv xyoo tsis ntev los no, cov kev hloov pauv tau coj los ntawm digitalization thiab cov khoom siv roj carbon ntau rau cov ntaub pua chaw thiab cov khaub ncaws siv tes tau nce zuj zus hauv kev pom zoo hauv ntau yam.
Ib qho kev hloov pauv pom yog tias tus kheej cov qauv ntawm ntau yam khaub ncaws xws li T-shirts, hoodies, cov khaub ncaws hnav khaub ncaws hnav, thiab cov menyuam yaus cov khaub ncaws hnav dhau los.
Qhov no yog feem ntau vim yog daim ntawv thov ntawm cov tshuab luam yeeb sov ultrasonic hloov tshuab luam ntawv. Digital Thaum Tshav Kub Kub Hloov Ua Ntej Ua Ntej Cov Qauv Tsim Qauv Ua Ntej lossis cov ntaub ntawv tshwj xeeb los luam tawm cov ntawv tshwj xeeb hloov cua sov ntawm cov qauv cua sov. Nrog kev pab ntawm digital thev naus laus zis, cov neeg siv tuaj yeem tsim kho sai thiab hloov kho tus kheej, ua tiav cov kev xav tau ntawm cov khoom lag luam me me thiab ntau yam.
Piv rau qee cov tsoos luam tawm thiab zas cov txheej txheem, cua sov digital kub hloov cov tshuab siv hluav taws xob tsis tshua muaj kuab lom xws li, thiab cov roj ntsha tsis huv thaum lub sijhawm ua haujlwm ua kom muaj kuab paug. Nws kuj tseem pab txhawb kev siv hluav taws xob thiab cov teeb meem raug them nqi hauv cov dej ntws nce toj thiab nqes hav ntawm cov saw muaj kev lag luam.
Tsis tas li ntawd, cov qauv ntawm kev txuag hluav taws xob thiab kev them nqi nqi kuj tau coj mus rau kev nce ntxiv siv cov khaub ncaws raw hauv kev tsim cov khaub ncaws nrov. Ib qho ntawm lub caij ntuj no nrov nyob rau hauv xyoo tsis ntev los no yog "Fleece". Yog tias koj saib ntawm cov ntawv sau rau ntawm cov khaub ncaws, koj yuav pom tias "khiav ntawm kev ua lag luam polyester (polyester fiber), uas los ntawm cov khib nyiab thiab polyester hwj. Nws tsis tsuas yog tswj cov mos mos, sov, thiab kuj tseem ua tau zoo txo lub siab ntawm cov khib nyiab thiab ua tiav cov kev siv hluav taws xob.
Cov tswv yim no tsis suav tias yog qib siab, thiab qee tus neeg txawm xav ntawm lawv kaum xyoo dhau los. Tam sim no, kev nce qib ntawm thev naus laus zis thiab kev ua yeeb yam tau ua rau muaj kev nce qib thiab kev tsim kho tshiab ntawm kev zam cov lag luam sawv cev los ntawm shein.
Siv cov polyester ua piv txwv ua piv txwv, vim li cas nws tsis tau ua rau cov nqi tsim khoom me me, thiab cov khaub ncaws hnav loj loj yog siab dua li ntawm cov nkauj xwb polyester.
Cov txheej txheem rov ua dua tshiab ntawm cov polyester feem ntau suav nrog ob txoj hauv kev: txoj kev siv lub cev thiab cov qauv siv tshuaj. Txoj kev siv dag zog lub cev tam sim no yog qhov tseem ceeb hauv kev lag luam, uas feem ntau ua cov txheej txheem siv lub cev uas yooj yim xws li kev txheeb xyuas lub cev, ntxuav, tsoo, thiab yaj. Cov txheej txheem ntawm txoj kev ua haujlwm ntawm lub cev yog qhov yooj yim thiab ncaj qha, tab sis nws tuaj yeem feem ntau tsuas yog cov ntaub ntawv ntshiab thiab ib leeg polyester.
Tshuaj lom neeg siv tshuaj lom neeg yog cov txheej txheem ntawm decomposing pov tseg rau hauv cov ntaub ntawv tshuaj lom neeg los ntawm cov ntaub ntawv tshuaj lom neeg los ntawm cov ntaub ntawv raw los ntawm cov ntaub ntawv raw los ntawm cov ntaub ntawv raw los ua cov khoom siv ua kom rov ua cov polyester. Tag nrho cov txheej txheem cuam tshuam ntau cov tshuaj tiv thaiv ntau yam thiab cov kauj ruam ua haujlwm ntau, nrog cov cuab yeej siv siab, thiab cov txheej txheem ntev.
Shein tau koom tes nrog Donghua University los tsim kho cov kev daws teeb meem tshiab ntawm Polyester Polymer ntawm cov khoom siv Raw thiab cov nqi rov ua dua tshiab. Cov ntaub ntawv pov tseg cov khoom siv thiab cov khoom siv tsiaj, nrog cov khoom siv nyiaj tsawg dua, muab cov nqi qis dua, muab cov nqi qis dua, ua kom muaj txiaj ntsig ntau ntxiv, thiab daws cov teeb meem ntawm khib nyiab pov tseg.
Cov cuab yeej siv hluav taws xob ua ke tuaj yeem siv rau hauv SheIn Kev Lag Luam Kev Lag Luam Xyoo no, nrog thawj tons muaj peev xwm ua tau li ntawm 15 lab t-shirts. Yog suav raws txhua tus neeg yuav khoom 3 T-shirts tauj ib xyoos, qhov no yog sib npaug rau kev noj txhua xyoo ntawm 5 lab tus tib neeg.
Qhov cuam tshuam ntawm kev sib xyaw ua ke cov txheej txheem ntawm tag nrho cov textile thiab cov saw pleev cov saw hlau yog hloov kho. Textile thiab cov ris tsho lag luam tsis tsuas yog mus ntxiv ntawm txoj kev tiv thaiv ib puag ncig, tab sis kuj tseem siv cov khoom lag luam zoo xws li wrinkle tiv thaiv thiab lub hnub tiv thaiv; Nyob rau tib lub sijhawm, qhov zoo ntawm cov khoom siv polyester suav nrog cov xim nplua nuj, thiab kev tsim qauv muaj zog dua hauv cov khaub ncaws.
Nyob rau hauv kev txhim kho cov khaub ncaws kev lag luam kev lag luam, cov neeg siv khoom zoo tib yam xav tias ntau yam khaub ncaws muaj ntau cov qauv ntawm tus kheej, ua haujlwm, thiab lub zog muaj zog ntawm kev zam. Txawm li cas los xij, dab tsi tseem ceeb rau cov kws kho yog tias tus qauv tsim, cov khoom siv tes ua, thiab cov khoom lag luam ntawm tag nrho kev lag luam tau rov kho dua.
Shein tob rau cov khaub ncaws
Nws yog los ntawm kev koom tes nrog Shein uas zhou yining, lub taub hau ntawm cov ntaub luam ntawv lub Hoobkas hauv Guangzhou, tau tsim thiab hloov nws txoj kev nkag siab ntawm cov ntawv nyeem thiab khaub ncaws kev lag luam.
Txij li thaum pib nws lag luam xyoo 2011, nws txoj kev xav ua lag luam tau los pab ntau tus neeg siv khoom nrog cov xaj kev txiav txim loj. Nws tau ua hauj lwm loj loj xws li Fujian cov kev ntaus pob ncaws pob thiab Guangzhou kaum los ntawm cov chaw muag khoom. Tab sis nrog cov kev hloov pauv ntawm qhov chaw ib puag ncig tag nrho, qhov kev txiav txim ntim muaj ntau tsis kam lees nyob rau xyoo tas los no.
Shein Empowers Zhou yining lub Hoobkas nrog nws tus kheej-tsim cov tshuab luam ntawv thev naus laus zis, uas tsis yog ua rau cov nqi pheej yig dua thiab ib puag ncig ua phooj ywg. Cov hloov tshiab txuas ntxiv hauv thev naus laus zis thiab cov cuab yeej siv tseem nce ntau ntau lawm ntau lawm. Tam sim no, nws lub Hoobkas tau nce nws cov khoom lag luam los ntawm tsawg kawg 10 zaug piv rau pib ntawm nws cov lag luam. Ntau dua cov peev xwm ntau lawm, zoo dua zoo thiab lwm qhov ntsuas tau muab nws kom tau txais cov xaj ntxiv.
Nrog Shein cov kev siv zog nquag, muaj cov ntaub ntawv me ntxiv rau cov tshuab luam ntawv xws li cov ntsiab lus tshiab thiab cov ntsiab lus ntsuab txuas ntxiv mus. Raws li cov ntaub ntawv tso tawm los ntawm Shein, txij li xyoo 2018 txog Lub Rau Hli 2024, kev sib faib cov khoom siv cov thev naus laus zis hloov chaw siv ntau dua 65% ntawm txhua cov khoom luam tawm. Daim ntawv thov ntawm cov cuab yeej no tseem tau khaws cov khoom siv ntawm cov dej hiav txwv 1.13 lab tons ntawm cov dej, kwv yees sib npaug rau txuag 2.26 billion fwj ntawm 500ml lam dej.
Nws tuaj yeem yog cov khoom siv tau hais tias tom qab cov tshuab luam ntawv tshiab luam tawm thiab cov khoom lag luam chuan thiab chuanhua tau muab tso rau hauv kev ua haujlwm, Shein kuj tseem tawm mus tob rau hauv cov khoom sib txuas. Shein lub zog ntawm cov khoom siv khoom siv tsis yog suav nrog kev txuag hluav taws xob thiab kev txhim kho thev naus laus zis, txo qis kev txhim kho thoob plaws txhua txoj saw kev lag luam.
Los ntawm cov kev pom dav dav, nws tau tsav tsheb hloov pauv thiab txhim kho kev lag luam ntawm cov khoom lag luam zam kev lag luam nce toj thiab qis dua. Nws tau nce nws txoj kev nqis peev ntawm ntau dua 10 billion yuan hauv kev tsim kho cov khoom siv hauv kev lag luam thiab tsim kev lag luam digital thiab tsim kev lag luam los ntawm txhua qhov txuas ntawm tag nrho cov khoom siv muab khoom.
Tsis ntev los no, lub "Xiyin Bay cheeb tsam ntse kev lag luam ua si ntse kev lag luam thiab xa tawm, thiab yuav tsum tau nkag mus rau hauv thiab siv nws hauv lub xyoo. Nws tau tshaj tawm tias kev nqis peev ntawm kev nqis peev hauv cov chaw ua haujlwm warehousing thiab muab khoom siv hauv thaj av tau mus txog ntau lab ntawm Yuan. Raws li cov chaw ua si ntse lag luam, nws yuav tsis tsuas yog txuas ntxiv cov txiaj ntsig kev lag luam kev lag luam muaj kev sib raug zoo xws li kev ua haujlwm, logistics thiab tsheb thauj mus los, thiab kev thauj khoom.
Ib qho ntxiv, Xiyin Bay cheeb tsam muab cov phiaj xwm nyob hauv Guangzhou pib tsim kho thaum lub Cuaj Hli xyoo tas los, nrog tag nrho cov peev txheej ntawm ntau txhiab xyoo. Qhov project nws tus kheej yog muab tso rau tsim ib qho "ntsuab, ntse, thiab siv hluav taws xob hloov kho hauv ntiaj teb, muab cov khoom siv txuas ntxiv rau Shein kev muag khoom thoob ntiaj teb. Raws li cov ntawv tshaj tawm pej xeem, tom qab ua tiav ntawm theem thib peb, tus nqi xa tawm ntawm kev txhim kho ntawm kev ua haujlwm ncaj qha thiab nce qib thiab ntws los ntawm cov tub ceev xwm. Nws cia siab tias lub sijhawm ncov ntawm kev qhia kev lag luam muaj peev xwm txog 100000 tus neeg.
Raws li cov ntaub ntawv nthuav tawm yav dhau los, lub logistics ntawm tag nrho Xiyin Bay cheeb tsam cov khoom siv tau txais, kev txheeb xyuas, sau, thiab sab nraud. Nyob rau tib lub sijhawm, kev sib koom ua ke ntawm kev sib koom ua ke hauv Is Taws Nem, kev ua haujlwm ntse thiab kev saib xyuas zoo thiab txhawb nqa cov khoom siv ntawm cov khoom siv thiab hluav taws xob siv. Shein tau ua ke cov ntsiab lus ntawm ntsuab, cov roj carbon tsawg, thiab cov tshuab cua txias kom zoo li retop hnub ci lub tshuab nyob hauv cov tiaj ua si.
Cov kev nqis peev txuas txuas ntxiv hauv cov khoom sib txuas ua si undoubtedly tsim lub hauv paus rau sheetin mus txuas ntxiv ua kev lag luam. Hauv kev pom ntawm Hu Qimu, tus Thawj Coj Lwm Thawj Coj ntawm Lub Tswv Yim Kev Tshawb Fawb Txog Kev Tshawb Fawb ntawm Tsinghua University, SheIn tsis yog hom yooj yim lossis e-lag luam lag luam. Nws txhawb nqa kev txhim kho kev ua tau zoo thiab sib koom tes ntawm tag nrho cov saw hlau los ntawm "digitalizing ntaub ntawv los ntawm" digitalization + cov qauv "qauv, thiab tau dhau los ua lub zog zog rau cov khaub ncaws hnav kev lag luam.
