Dab tsi yog qhov txawv ntawm Direct thiab Indirect Distribution Channel nyob rau hauv lub tuam txhab Freight Forwarding?
Dab tsi yog qhov txawv ntawm Direct thiab Indirect Distribution Channel nyob rau hauv lub tuam txhab Freight Forwarding?
Direct vs. Indirect Distribution Channel: Txheej txheem cej luam
Ib qho kev faib tawm yog cov saw hlau ntawm cov lag luam lossis cov neeg nruab nrab xws li cov chaw tsim khoom, cov tsev khaws khoom, cov chaw xa khoom, cov khw muag khoom, thiab Is Taws Nem los ntawm cov khoom thiab cov kev pabcuam dhau mus txog thaum lawv mus txog cov neeg siv khoom kawg. Cov channel tau tawg mus rau hauv cov ntawv ncaj qha thiab tsis ncaj.
Ib txoj kev xa tawm ncaj qha tso cai rau cov neeg siv khoom yuav thiab tau txais cov khoom ncaj qha los ntawm cov chaw tsim khoom. Ib qho indirect channel txav cov khoom los ntawm cov chaw tsim khoom los ntawm ntau tus neeg nruab nrab rau kev xa mus rau cov neeg siv khoom.
Ob txoj kev faib tawm muaj qhov zoo thiab qhov tsis zoo rau kev lag luam. Cov neeg koom nrog hauv lub tuam txhab kev tswj hwm thiab kev tswj hwm kev lag luam yuav tsum txiav txim siab lawv qhov kev xaiv zoo tshaj plaws.
Ntsiab Cai
Kev faib tawm ncaj qha yog txoj hauv kev ncaj qha rau cov neeg siv khoom uas cov chaw tsim khoom tswj txhua yam ntawm kev faib khoom.
Kev faib tawm ncaj qha suav nrog cov neeg thib peb xws li cov tsev khaws khoom, cov khw muag khoom, thiab cov khw muag khoom.
Kev faib tawm ncaj qha muab cov tuam txhab tswj hwm ntau dua cov txheej txheem.
Kev faib tawm ncaj qha tuaj yeem tso cai rau cov tuam txhab tsom mus rau lawv cov lag luam tseem ceeb thaum muab kev faib tawm mus rau tus kws tshaj lij.
Lub chaw tsim khoom yog lub luag haujlwm rau cov nqi sib txawv nyob ntawm seb nws siv cov channel twg.
Direct Distribution
Ib qho kev faib tawm ncaj qha yog tsim thiab tswj los ntawm lub tuam txhab muag ncaj qha rau cov neeg siv khoom. Lub tuam txhab khaws txhua yam ntawm kev xa khoom hauv tsev hauv qhov no tsis yog siv cov neeg muag khoom. Nws tsuas yog lub luag haujlwm kom ntseeg tau tias cov neeg siv khoom tau txais lawv cov kev yuav khoom.1
Cov channel ncaj qha yuav tsum tau ua haujlwm ntau dua thiab tuaj yeem raug nqi ntau dua los teeb tsa. Tej zaum lawv yuav xav tau kev nqis peev tseem ceeb. Warehouses, logistics systems, tsheb thauj khoom, thiab cov neeg ua haujlwm xa khoom yuav tsum tau muab tso rau hauv qhov chaw tab sis cov channel ncaj qha yuav luv luv, tsis tshua muaj kev koom tes, thiab raug nqi tsawg dua li qhov tsis ncaj qha channel thaum ua tiav.
Cov neeg tsim khoom tuav tswj ntau dua li cas cov khoom xa tuaj los ntawm kev tswj hwm txhua yam ntawm cov khoom xa tawm. Lawv tuaj yeem txiav tawm qhov tsis muaj txiaj ntsig, ntxiv cov kev pabcuam tshiab, thiab teeb tsa tus nqi.
Ib txoj hauv kev ncaj nraim ntawm lub tuam txhab thiab nws cov neeg siv khoom tuaj yeem yog txoj hauv kev ntse los tsim thiab ua kom muaj kev sib raug zoo ntawm cov neeg siv khoom.
Indirect Distribution
Ib qho kev faib tawm tsis ncaj qha cuam tshuam nrog cov neeg nruab nrab uas ua lub tuam txhab faib cov haujlwm. Kev faib tawm ncaj qha pub dawb rau cov chaw tsim khoom los ntawm qee cov nqi pib thiab lub luag haujlwm uas tuaj yeem txiav rau lub sijhawm nws xav tau los siv rau kev khiav lag luam.
Ib qho kev faib tawm ncaj qha nrog txoj kev sib raug zoo ntawm tus neeg muag khoom tuaj yeem ua tau yooj yim dua los tswj dua li kev faib tawm ncaj qha. Nws tuaj yeem muab lub tuam txhab txais tos kev txhawb nqa thiab kev tshaj tawm kev tshaj tawm uas lub tuam txhab yuav tsis muaj lwm yam.
Kev faib tawm ncaj qha kuj tseem tuaj yeem ntxiv cov txheej txheem tshiab ntawm tus nqi thiab kev tswj hwm, txawm li cas los xij, thiab qhov no tuaj yeem nce nqi rau cov neeg siv khoom. Nws tuaj yeem qeeb tus me nyuam thiab coj kev tswj ntawm tus neeg tsim khoom txhais tes.
Tus nqi ntawm kev muaj cov neeg muag khoom koom nrog hauv ib qho kev xa tawm tsis ncaj qha tuaj yeem txhais tau cov nqi khoom siab dua rau cov neeg siv khoom.
Qhov txawv tseem ceeb
Ib qho kev faib tawm ncaj qha txav ib lub tuam txhab cov khoom ncaj qha rau cov neeg siv khoom los ntawm lub tuam txhab. Ib qho indirect channel outsources kev faib khoom ntawm cov khoom mus rau intermediaries uas yog lub luag hauj lwm rau kev xa khoom.
Ib lub hom phiaj ntawm txhua lub tuam txhab nrog cov neeg siv khoom yog xa cov khoom lag luam kom muaj txiaj ntsig zoo thiab muaj txiaj ntsig zoo tshaj plaws rau cov neeg siv khoom thiab lub tuam txhab. Kev faib tawm channel yuav tsum ua kom muaj txiaj ntsig zoo rau cov neeg siv khoom thiab txhawb nqa lub tuam txhab lub hom phiaj rau kev muag khoom.
| Qhov tseem ceeb sib txawv ntawm qhov ncaj thiab tsis ncaj raws | ||
|---|---|---|
| Direct Channel | Indirect Channel | |
| Tswj | Lub tuam txhab tswj hwm qhov kawg ntawm kev tswj hwm (thiab lub luag haujlwm rau) kev faib khoom | Lub tuam txhab muaj kev tswj kev faib khoom tsawg dua thiab nyob ntawm lwm tus |
| Nqi | Cov nqi pib loj dua tab sis kev ua tau zoo tuaj yeem txhim kho lub sijhawm thiab txo qis | Cov nqi sib koom tuaj yeem txo qhov cuam tshuam nyiaj txiag; kev sib raug zoo ntawm cov neeg muag khoom yuav ua rau muaj kev txuag nyiaj ntau dua |
| Kev sib raug zoo | Lub tuam txhab muaj kev sib txuas ncaj qha nrog cov neeg siv khoom, uas tuaj yeem txhawb nqa hom kev ntseeg siab | Lub tuam txhab nyob ntawm tus neeg nruab nrab rau cov neeg siv khoom sib raug zoo (uas tuaj yeem thim rov qab yog tias cov neeg muag khoom muaj teeb meem) |
| Logistics | Lub tuam txhab yog lub luag haujlwm rau txhua yam ntawm kev faib khoom | Lwm tus tuav kev faib khoom |
| Core Focus | Tej zaum yuav nyuaj nrog kev faib khoom | Yooj yim khaws cia vim tias kev faib khoom yog tswj hwm los ntawm lwm tus |
| Lub sij hawm xa tuaj | Muaj peev xwm ua tau yooj yim dua vim txoj kev ncaj nraim | Tej zaum yuav siv sij hawm ntev dua, nyob ntawm qhov xwm txheej nrog cov neeg muag khoom |
| Hom | Lub tuam txhab tuaj yeem tswj hwm cov neeg siv khoom thiab tsim kom muaj kev paub txog hom lag luam | Teeb meem kev faib khoom yuav cuam tshuam rau kev sib raug zoo thiab kev pom ntawm tuam txhab |
| Cov txiaj ntsig | Khaws nyiaj ntau dua | Qhia profit nrog lwm tus |
Puas yog Amazon Siv Txoj Cai Ncaj Ncees lossis Kev Ncaj Ncees ntawm Kev Tshaj Tawm?
Amazon (AMZN) siv ob txoj kev faib tawm. Nws siv cov kev faib tawm ncaj qha thaum nws muag cov khoom rau cov neeg siv khoom ncaj qha. Cov channel tsis ncaj ncees los ua si thaum cov neeg siv khoom ntawm Amazon lub vev xaib yuav khoom los ntawm cov khw muag khoom ywj pheej thiab cov khw muag khoom yuav tsum ua tiav cov khoom xa tuaj.
Lub tuam txhab twg siv Direct Distribution?
Qee lub tuam txhab uas siv kev faib ncaj qha suav nrog Amway, Apple, Avon, Bowflex, Charles Schwab, LL Bean, Mary Kay, Peloton, thiab Walmart. LL Bean thiab Peloton kuj tseem siv cov kev faib tawm ncaj qha kom txo cov nqi thiab tau txais txiaj ntsig ntau dua.
Dab tsi faib Channel yog qhov zoo tshaj plaws rau kev lag luam?
Ntau yam tuaj yeem pab txiav txim siab xaiv ntawm kev faib ncaj qha thiab kev faib tsis ncaj:
Tus nqi ntawm txhua qhov kev faib tawm
Cov nqi koj yuav tau xa mus rau cov neeg siv khoom
Cov channel uas yuav txhawb kev muag khoom ntau dua thiab rov muag dua
Qhov ceev uas koj cov khoom tuaj yeem xa tuaj
Ceev npaum li cas koj cov neeg sib tw ua lawv cov khoom xa tuaj
Koj yuav tsum xav txog qhov kev tswj hwm ntawm cov neeg siv khoom sib raug zoo uas koj xav tias koj yuav tsum khaws lossis tso tseg.
Kab hauv qab
Cov kev faib tawm sawv cev rau cov saw hlau ntawm lub luag haujlwm thiab cov haujlwm uas coj cov khoom thiab cov kev pabcuam rau hauv kev ua lag luam thiab txhais tes ntawm cov neeg siv khoom. Lawv tuaj yeem yog ncaj lossis tsis ncaj. Cov neeg siv khoom tuaj yeem ua kev yuav khoom ncaj qha los ntawm cov chaw tsim khoom hauv rooj plaub ntawm kev faib khoom ncaj qha. Kev faib tawm ncaj qha suav nrog cov neeg nruab nrab.
Cov channel uas tsim nyog rau koj lub lag luam nyob ntawm nws qhov xwm txheej thiab qhov koj muag. Hauv Internet qhib ntau lub sijhawm rau kev faib ncaj qha ntawm koj cov khoom.
Txhawb nqa
Yog xav paub ntxiv txog Tuam Tshoj shipping tus neeg saib xyuas kev pabcuam, thov hu rau kapopklog logistics .
