Vim li cas koj lub tuam txhab Manufacturing xav tau Inbound Marketing Strategy

 

Tsis muaj kev khiav tawm ntawm qhov tseeb tias tau muaj kev hloov pauv seismic hauv txoj kev cov neeg siv khoom yuav, thiab kev tsim khoom lag luam tsis muaj kev zam.

Kev tshawb fawb qhia tau hais tias ze li ntawm 90 feem pua ​​​​ntawm B2B cov neeg yuav khoom pib los ntawm kev ua lawv tus kheej tshawb fawb hauv online.

Cov neeg tsim khoom tsis tuaj yeem tso siab rau qhov ncaj qha lossis tus neeg muag khoom muag kom tsim kom muaj kev loj hlob. Kev muag khoom thiab kev lag luam ib txwm siv, xws li luam tawm kev tshaj tawm, kev lag luam tawm thiab kev hu xov tooj txias tsis ua haujlwm zoo li lawv tau siv. Nws kuj yog ib qho nyuaj rau xam cov ROI ntawm xws li txoj kev rau manufacturing tuam txhab uas muag uas feem ntau ntev kev muag khoom mus. Cov lus hais nto moo: "Kuv paub tias ib nrab ntawm cov nyiaj uas kuv siv rau kev tshaj tawm yog nkim. Kuv qhov teeb meem tsuas yog kuv tsis paub qhov twg ib nrab" rings muaj tseeb heev.

 

Hauv kev lag luam uas vam khom ntau ntawm kev ntsuas ntawm cov txheej txheem thiab cov tshuab, qhov no yog ib qho tsis sib haum xeeb.

Qee qhov kev lag luam niaj hnub no xws li kev tshaj tawm online them nyiaj thiab them nyiaj ib-nias nce qib, thaum 100% ntsuas tau, tsuas yog muab cov kev daws teeb meem luv luv; feeb koj tsis tso nyiaj rau hauv kev sib tw PPC cov hlau lead ntws nres.

 

Koj xav tau ib txoj hauv kev sib txawv, thiab siv lub tswv yim kev lag luam inbound tuaj yeem yog cov lus teb.

Yog vim li cas Inbound yog lub zoo meej haum rau Manufacturers

Kev muag khoom yuav tsum tso lawv tus kheej ntau dua li tus kws pab tswv yim; muab cov ntaub ntawv qhia paub thiab kev kawm los pab cov neeg yuav khoom hauv lawv txoj kev txiav txim siab. Cov ntaub ntawv uas mus dhau qhov uas tuaj yeem pom hauv online; uas ntxiv tus nqi, uas hais txog cov neeg yuav khoom xav tau, kev cia siab thiab kev ntshai. Tsuas yog tom qab ntawd koj tuaj yeem pib tau txais tus neeg yuav khoom kev ntseeg siab.

 

Ib txoj hauv kev nkag mus rau kev muag khoom thiab kev lag luam tsom mus rau tsim cov ntsiab lus muaj txiaj ntsig zoo uas rub cov neeg tuaj rau koj lub tuam txhab, nyiam cov tsheb khiav uas koj tuaj yeem hloov mus rau kev coj thiab ze rau kev muag khoom thaum lub sijhawm. Yog li, nws zoo meej rau kev muag khoom ntev dua uas cuam tshuam nrog kev tsim khoom. Tom qab tag nrho, ntev thiab txoj kev muag khoom yuav tsum muaj kev sib raug zoo.

 

Nrog rau lub tswv yim inbound, koj tsim lub hauv paus los ntsuas kev nce qib yav tom ntej kom raug ntau dua - thiab tshwj xeeb, ntsuas tau thiab ua tiav cov hom phiaj. Cov hom phiaj no qhia txog cov tswv yim uas koj yuav xav tau kom ua tiav cov txiaj ntsig no.

 

Ua raws li xya kauj ruam no los txhim kho koj qhov Inbound Marketing Strategy

1. Tsim kom muaj kev ntsuam xyuas hauv paus, lub hom phiaj thiab lub sijhawm

Lub tswv yim muaj zog, kev vam meej hauv kev lag luam yuav tsum yog raws li cov hom phiaj kev lag luam. Hauv koj lub tuam txhab tsim khoom, tej zaum koj yuav cia siab rau kev kwv yees ntau lawm raws li kev muag khoom los txiav txim seb cov khoom lag luam yuav tsim ntau npaum li cas? Koj nkag siab qhov tseem ceeb ntawm kev ntsuas koj cov txheej txheem thiab cov tshuab? Zoo, koj li kev lag luam yuav tsum tsis yog qhov zam.

 

Txhawm rau pib ntsuas koj li kev lag luam, koj yuav tsum tau ua qhov kev tshawb xyuas dav dav. Cov lus nug los xav txog yog: pes tsawg lub hli tsheb khiav koj lub vev xaib tam sim no? Muaj pes tsawg tus qhua hloov mus ua tus coj? Muaj pes tsawg tus coj hloov mus rau cov neeg siv khoom, piv txwv li.

 

2. Tshawb xyuas koj qhov kev sib tw toj roob hauv pes

Hauv lub sijhawm digital tshiab no, nws yooj yim heev rau kev tshawb fawb ntawm koj cov neeg sib tw thiab ntsuas seb koj pawg li cas. Muaj pes tsawg tus followers ntawm social media lawv muaj, thiab lawv ua haujlwm li cas? Koj tuaj yeem kawm tau dab tsi los ntawm lawv cov ntsiab lus - lawv muaj dab tsi? Lawv lub vev xaib zoo li cas piv rau koj li, tsis yog hauv kev saib thiab kev xav nkaus xwb tab sis kuj ua tau zoo?

Ob lub cuab yeej siv tau los ua qhov kev tshawb fawb no yog Lub Vev Xaib Qib thiab SEMrush.

 

3. Hom kev xa xov thiab qhov chaw

Qhov no yog thaj chaw uas tuaj yeem pab cov neeg tsim khoom sawv tawm ntawm cov neeg coob coob. Ntau lub lag luam tseem xav tias lub hom phiaj yog hais txog logos thiab xim xaiv. Tab sis nws mus tob dua qhov ntawd. Koj yuav tsum tau khawb tob thiab tsim cov ntsiab lus tseem ceeb uas koj cov neeg siv khoom cuam tshuam nrog, uas qhia tau tias koj yog leej twg thiab koj sawv rau qhov twg, thiab qhov ntawd ua rau koj sib nrug ntawm kev sib tw.

 

4. Txhais koj tus neeg yuav khoom Persona thiab tus neeg yuav khoom taug kev

Txhawm rau tsim cov ntsiab lus uas cuam tshuam nrog koj cov neeg siv khoom, nws yog qhov tseem ceeb uas koj yuav tsum xub nkag siab koj cov neeg siv khoom yog leej twg. Cov neeg yuav khoom yog cov sawv cev ntawm koj lub hom phiaj cov neeg siv khoom raws li cov ntaub ntawv hauv ntiaj teb tiag tiag thiab kev paub txog kev kwv yees. Lawv nyiam, tsis nyiam, tus cwj pwm, kev coj cwj pwm, kev txhawb siab thiab kev txhawj xeeb, nrog rau lawv txoj haujlwm, qhov twg lawv siv sijhawm online, cov txheej txheem kev txiav txim siab, thiab lwm yam.

 

Txawm hais tias koj tsuas yog tsim ib qho khoom, koj tseem yuav muaj ntau dua ib tus neeg. Piv txwv li, lub tuam txhab kev lag luam lossis kev yuav khoom yuav yog qhov kev tshawb fawb ntawm C-suites sawv cev, thiab ob pawg neeg yuav muaj kev cuam tshuam rau qhov kev txiav txim zaum kawg.

 

Yog tias koj muaj cov khoom lag luam sib txawv thiab sib txawv, koj yuav muaj ntau tus neeg uas sawv cev rau qhov sib txawv ntsug koj muag rau hauv. Yog tias koj txoj kev muag khoom vam khom rau cov neeg xa khoom, koj tuaj yeem txiav txim siab tsim tus neeg rau ob qho tib si distributors thiab cov neeg siv khoom kawg.

 

Txoj hauv kev zoo tshaj plaws los txhais cov neeg yog kom suav nrog koj cov neeg ua haujlwm tseem ceeb ntau npaum li qhov ua tau hauv tus txheej txheem. Tsim thiab nthuav tawm cov lus nug thiab thaum cov lus teb tau sib sau ua ke, teeb tsa lub tswv yim sib tham nrog koj pab neeg los txheeb xyuas koj tus neeg kawg thiab tom qab ntawd nthuav tawm cov ntawv kawg rau tag nrho koj cov neeg ua haujlwm.

 

5. Tsim lub hauv paus rau kev tsim cov ntsiab lus

Inbound kev lag luam tsis tuaj yeem ua haujlwm yam tsis muaj cov ntsiab lus. Nrog rau kev muag khoom ntev ntev hauv kev tsim khoom, txhim kho cov ntsiab lus zoo ntawm txhua kauj ruam thoob plaws qhov muag funnel ua rau koj tsim ntau lub ntsiab lus kov nrog kev cia siab, ua rau koj nyob hauv siab thaum lawv tshawb fawb.

Puas yog koj cov ntsiab lus zoo sib npaug, npog cov ncauj lus rau txhua theem ntawm tus neeg yuav khoom taug kev? Thiab puas muaj ntau hom ntawv? Tsis yog txhua tus muaj lub sijhawm lossis ua siab ntev rau eBooks. Koj puas tau xav txog lwm hom ntawv xws li cov lus qhia ceev, blogs, video thiab infographics?

 

Tsim ib txoj kev npaj cov ntsiab lus uas ntsaws qhov khoob hauv koj cov ntsiab lus muab, kom ntseeg tau tias koj tau sau nrog tus neeg hauv siab txhua lub sijhawm. Kev txheeb xyuas cov peev txheej uas twb muaj lawm thiab cov peev txheej peev nyiaj rau outsourcing ntawm no yog qhov tseem ceeb vim tias kev tsim cov ntsiab lus tuaj yeem yog qhov nyuaj. Koj puas xav nrhiav ib tus neeg, lossis tejzaum nws ntiav cov kev pabcuam ntawm tus kws sau ntawv?

 

6. Tshawb nrhiav qhov ua tau zoo ntawm lub vev xaib

Qhov no yog lwm qhov chaw uas ntau manufacturers poob. Nws tsis txaus kom muaj lub vev xaib pom zoo lossis ib qho online catalog ntawm koj cov khoom. Koj lub vev xaib yuav tsum hais txog koj cov neeg siv khoom, tsis yog koj cov kev pabcuam, nta thiab cov txiaj ntsig.

Txhawm rau txhawm rau txheeb xyuas Google muaj qee qhov tseem ceeb uas koj cov ntsiab lus yuav tsum suav nrog, xws li cov ntsiab lus, H1 lub npe, cov lus piav qhia meta thiab cov npe cim npe. Koj lub vev xaib tseem yuav tsum tau teb thiab ua kom zoo rau lub xov tooj ntawm tes, muaj kev ruaj ntseg zoo, nplooj ntawv nrawm nrawm, rau npe rau ob peb yam.

Los ntawm kev xav txog lub platform xws li HubSpot, koj tuaj yeem coj koj lub vev xaib mus rau theem tshiab tag nrho los ntawm kev siv cov ntsiab lus ntse. Cov ntsiab lus ntse ua haujlwm hauv HubSpot platform yog lub cuab yeej muaj zog uas ua rau muaj kev txawj ntse ntawm tus kheej los ntawm cov ntaub ntawv segmentation, ntaus ntawv, qhov chaw, hom neeg thiab theem ntawm lub neej.

 

7. Kaw lub voj nrog inbound muag enablement

Inbound kev lag luam yuav tsim cov thawj coj tshiab rau koj txoj kev lag luam, tab sis txoj hauv kev uas koj cov neeg muag khoom cuam tshuam nrog cov thawj coj tshiab no yuav tsum tau hloov kho. Cov hlau lead inbound yog paub ntau dua thiab tsim nyog tshaj li cov hlau lead tawm sab nraud.

Cov kauj ruam kawg ntawm txoj kev lag luam inbound yog ua qhov kev tshuaj xyuas ntawm koj cov txheej txheem muag khoom tam sim no thiab nrhiav kev txhim kho. Qhov no tuaj yeem suav nrog kev tshuaj xyuas koj cov ntaub ntawv muag khoom, daim ntawv qhia khoom, nqe lus qhia. Kev sib koom ua ke ntawm kev muag khoom thiab kev lag luam yog xav tau los xyuas kom meej tias koj qhov kev lag luam muab cov ntsiab lus cuam tshuam thiab ua rau Kev Muag Khoom tsom rau qhov kev cia siab hauv lawv cov kav dej uas yuav kaw.

 

Platforms xws li HubSpot ua rau Kev Muag Khoom siv cov cuab yeej ua haujlwm tshwm sim los pom cov cim qhia tias ib tus neeg tau npaj yuav thiab siv sijhawm nrog txoj kev cia siab.

Cov pab pawg ua lag luam tuaj yeem muab cov qauv email rau cov neeg muag khoom siv, thiab cov cuab yeej xws li kev sib sau ua ke tuaj yeem ua kom rov qab xa email, yog li cov neeg muag khoom tsis tas yuav ua raws li cov kev cia siab.

 

CRM niaj hnub no feem ntau tuaj yeem sau email kev sib tham thiab hu xov tooj thiab teev cov haujlwm txo qhov xav tau ntawm phau ntawv nkag.

Los ntawm ua raws li cov kauj ruam no, koj yuav tsim kom muaj kev lag luam inbound zoo rau koj lub tuam txhab tsim khoom. Kev siv lub tswv yim inbound yuav pab koj mus cuag ntau tus neeg zoo, ntawm lub sijhawm, ntawm lawv cov lus. Nws yuav tsim cov qauv meej rau koj qhov kev muag khoom thiab kev lag luam kev lag luam uas koj tuaj yeem tsim kom muaj lub hauv paus kev lag luam muaj zog rau koj lub koom haum.

 

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