Hnub no, ntawm nws 2023 EuropeanTxauvLub rooj sib tham cov neeg siv khoom, Manhattan Associates Inc. (NASDAQ: MANH) tau tshaj tawm qhov kev tshawb pom ntawm nws qhov kev tshawb fawb thoob ntiaj teb omnichannel tshiab, qhia txog yuav ua li cas cov khw muag khoom tau nce digitizing lawv cov kev siv zog los txhim kho cov neeg siv khoom kev paub thiab tswj kev lag luam, nrog cov khoom muag pom tau yog qhov tseem ceeb.
LUB HOM PHIAJ NTAWM LUB KOOM HAUM
Trending nyob rau hauv txoj kev yog, 54% ntawm cov khw muag khoom tau tshaj tawm tias lawv cov neeg siv khoom tuaj yeem yuav hauv khw thiab xa rov qab online (50% hauv 2022), thiab yog tias cov khoom lag luam tawm hauv khw, 48% muab yuav hauv online thiab xa rov qab hauv khw. kev xaiv (46% hauv 2022). Txawm li cas los xij, cov khw muag khoom kuj tau tawm tswv yim tias qhov nruab nrab lawv tsuas muaj qhov qhia tseeb ntawm cov khoom muag thoob plaws lawv cov haujlwm tag nrho 70% ntawm lub sijhawm (qis los ntawm 74% hauv 2022).
Cov neeg yuav khoom cia siab tias txhua qhov chaw muag khoom muag yuav txuas nrog, tsis muaj kev sib txhuam thiab nce tus kheej. "Yog tias koj tsis paub qhov twg ib feem peb ntawm koj cov khoom muag yog, lossis nws yog dab tsi uas koj muaj, qhov ntawd yog ntau cov khoom lag luam uas tsis raug muag, cim tseg lossis qhov phem tshaj pov tseg," hais Henri Seroux, SVP EMEA ntawmManhattan Associates.
"Nws yog ib qho tseem ceeb uas cov khw muag khoom muaj cov kev daws teeb meem nrog kev yoog raws thiab kev nrawm kom tso cai rau lawv lees paub thiab ua raws li cov neeg siv khoom hloov pauv tus cwj pwm nyob ze 'lub sijhawm tiag tiag'. Nrog rau kev nkag mus rau cov ntaub ntawv raug, cov khw muag khoom tuaj yeem xa cov kev pom zoo rau hauv tes ntawm lawv cov koom tes, ua rau lawv ntxiv tus nqi rau txhua tus neeg siv khoom tshwj xeeb rau kev yuav khoom, "Seroux txuas ntxiv.
FRICTIONLESS COMMERCE ntsib kev tsis sib haum xeeb
Nws yog qhov tseeb tias cov neeg siv khoom txaus siab los koom nrog kev sib koom ua ke thaum nrhiav kev yuav khoom thiab 84% yuav pib lawv txoj kev yuav khoom hauv online (82% hauv 2022). Txawm li cas los xij, 16% (17% hauv 2022) ntawm cov khw muag khoom tseem tau tshaj tawm tias lawv lub koom haum kev lag luam hauv khw thiab kev lag luam hauv online txuas ntxiv ua haujlwm sib cais, qhia tias thaum xyoo dhau los, cov khw muag khoom ntau dua tau muab cov khoom lag luam zoo sib xws, tseem muaj. chav rau kev txhim kho.
Hais txog yuav ua li cas cov neeg siv khoom nyiam koom nrog cov khw muag khoom ua ntej thiab tom qab yuav khoom, zuag qhia tag nrho, email (47%) tseem yog txoj kev nyiam kev koom tes, ua raws li kev sib cuag ncaj qha nrog pawg neeg muag khoom (43%). Interestingly, social media tam sim no yog qhov kev nyiam tshaj plaws ntawm kev koom tes rau plaub ntawm kaum (40%) cov neeg siv khoom, nrog qhov kev nyiam no feem ntau ntawm cov neeg siv khoom hluas, nce siab nrog cov hnub nyoog 25-34 ntawm 55%.
Natalie Berg, tus kws tshuaj xyuas lub khw muag khoom, tus sau, thiab tus tsim ntawm NBK Retail tau hais tias: "Kev tshawb fawb qhia tias cov khw muag khoom tau ua tiav thaum nws los txog rau cov kev paub dhau los ntawm txhua qhov chaw. Kev tsim kho dhau los ntawm kev pabcuam kev muag khoom ib yam nkaus. Armed nrog cov thev naus laus zis zoo thiab cov khoom lag luam raug thiab cov neeg siv khoom cov ntaub ntawv, cov neeg koom nrog hauv khw muaj lub zog los qhia, txhawb nqa thiab thaum kawg tsim cov khoom lag luam ntev ntev, txawm tias lub sijhawm muaj kev lag luam flux. "
TXOJ CAI TXOJ CAI & Lub Ntiaj Teb
Kev xaav, thiab lub sijhawm muaj tseeb, cov khoom ntsuab tuaj ntawm tus nqi them nqi txhais tau hais tias cov neeg yuav khoom tau deprioritising cov kev yuav khoom hauv kev pom zoo ntawm cov nqi qis nrog tsuas yog 45% ntawm cov neeg siv khoom xav txog kev ruaj ntseg yog ib qho tseem ceeb thaum xaiv qhov twg mus kav, nqis los ntawm 50. % xyoo tas los.
Cov tub ntxhais hluas muaj feem yuav xav txog ib tus neeg muag khoom ntawm ib puag ncig / kev txhawb nqa kev siv zog piv rau cov neeg siv khoom laus, nrog 55% ntawm 18–24-cov hnub nyoog tshaj tawm tias nws yog qhov tseem ceeb tshaj plaws lossis tseem ceeb rau lawv. 17% ntawm 24-35 hnub nyoog bracket mus ntxiv thiab hais tias lawv yuav nquag zam cov khw muag khoom yog tias lawv tsis nco qab txog ib puag ncig, piv rau tsuas yog 10% ntawm ntau dua 55s hais tias lawv yuav tawm tsam tib lub npe.
"Lub neej yav tom ntej ntawm peb lub ntiaj teb tsis yog ib yam uas peb tuaj yeem ua tau lossis yuav tsum raug yuam kom muaj kev sib haum xeeb raws li cov neeg siv khoom lossis cov khw muag khoom, tab sis kom meej meej, hauv kev lag luam kev lag luam tam sim no, kev them taus yog qhov tseem ceeb tshaj li kev ruaj ntseg.kev lag luam omnichannelthiab cov saw hlau yog, raws li txoj hauv kev los txo qis kev lag luam rau cov neeg siv khoom, tab sis kuj yog ib txoj hauv kev los daws qhov cuam tshuam rau ib puag ncig mus ntev uas tsis tau txheeb xyuas cov neeg siv khoom muaj nyob hauv peb lub ntiaj teb, "Seroux tiav.
