Nordstrom muab cov qhab nia sai dua cov saw hlau ua haujlwm rau kev txhim kho cov neeg siv khoom

Nordstrom tau lees paub txog kev txhim kho cov neeg siv khoom, suav nrog kev txhim kho kev lag luam e-lag luam thiab kev ua haujlwm tau zoo dua cov saw hlau, raws li cov neeg txhawb nqa loj rau nws qhov kev loj hlob ntawm 3.4% Q2 kev muag khoom, cov thawj coj tau hais rau ntawm kev hu xov tooj rau hnub Tuesday.

Kev ua haujlwm tau zoo dua tuaj yeem ua kom rov qab sai dua thiab xyuas kom cov khoom nrov muaj thaum cov neeg siv khoom xav tau, raws li cov thawj coj. Kev siv zog suav nrog kev siv RFID cim npe ntawm cov khoom ntawm cov khw muag khoom ntau dua los txhim kho qhov raug thiab ceev ntawm kev pabcuam.

"Peb txoj kev siv zog los txhim kho cov neeg siv khoom tau txais kev tuav pov hwm, raws li pom los ntawm lub zog ntawm peb cov kab saum toj kawg nkaus," Cathy Smith, CFO ntawm Nordstrom, tau hais thaum lub sijhawm hu xov tooj. "Nyob rau hauv lub quarter thib ob, peb loj hlob peb cov neeg siv khoom suav, sau txog kev nce hauv cov neeg siv khoom mus ncig thiab nthuav cov paj."

Kev xa khoom sai sai pab kom cov neeg siv khoom tuaj yeem nrhiav tau qhov lawv xav tau thaum txo tus nqi rau cov khw muag khoom, raws li Erik Nordstrom, CEO ntawm Nordstrom. Cov khoom lag luam zoo yog lub hauv paus rau kev paub zoo.

RFID cov cim npe, cov khoom siv hluav taws xob los taug qab cov khoom ntiag tug, yog ib feem tseem ceeb ntawm lub tswv yim no. Cov thev naus laus zis pab taug qab sai npaum li cas cov khoom nrov tau raug muag, ua rau cov nqi hauv Tshuag zoo dua. RFID tseem tuaj yeem pab cov neeg koom tes sai sai nrhiav txhua yam khoom uas tus neeg siv khoom xav tau, ua kom muaj kev paub hauv khw.

RFID rollout txhim kho kev lag luam hauv tsev rau khoom zoo ib yam, ua rau kom ceev e-lag luam xaj xaj xa khoom hauv lub quarter dhau los.

Nordstrom tau pib kho dua nws cov ntaub ntawv thiab kev tshuaj ntsuam muaj peev xwm hauv lub quarter thib ob, raws li Smith. Lub khw muag khoom cia siab tias yuav siv zog los txhim kho nws lub peev xwm los siv AI generative thaum kev hloov pauv tiav thaum kawg ntawm lub xyoo.

Raws li nws tau txais txiaj ntsig los ntawm cov khoom siv tau zoo, Nordstrom pawg thawj coj hauv lub lim tiam no tshaj tawm qhov tau txais $ 3.8 nphom kev thov los yuav lub tuam txhab los ntawm CEO Erik Nordstrom, Thawj Tswj Hwm Peter Nordstrom thiab Mexican khw muag khoom lub tuam txhab El Puerto de Liverpool.